Content That Attracts Audiences

Social media isn’t just about posting for the sake of posting. But small business owners often ask: “What type of content will actually attract customers?” The answer isn’t one-size-fits-all, but there are strategies and formats that consistently work. From educational posts that build authority, to entertaining videos that create connection, and inspirational stories that spark engagement, the right mix can turn casual followers into loyal customers.

This Common Sense Insight will guide you through the types of content that work best, how to plan them efficiently, and how the Common Sense Marketing Team can help make posting effortless while ensuring every post drives results.

Content That Will Connect vs Miss The Mark

Many business owners struggle to create content that resonates. You might post regularly, but your audience isn’t engaging. Or worse, followers scroll past without noticing your brand.

Take Alex, who owns a local boutique. She tried posting only product photos, thinking people just wanted to see what she sells. Engagement was minimal, and few followers visited her website. The problem? She wasn’t providing value beyond the product itself.

Creating Enough Content Without Burning Out

Even when you know what types of content work, producing it consistently can feel overwhelming. Many small business owners face:

1. Running out of ideas for posts and videos

2. Spending hours designing graphics or editing videos

3. Feeling unsure which posts will resonate with their audience

Understanding All The Different Types of Content That Work.

Educational Content

Teach your audience something useful. This could be how-to guides, tips, tutorials, or industry insights. Educational content positions your business as an authority and builds trust. According to HubSpot’s 2025 marketing trends report, posts that educate see 65% higher engagement than promotional-only posts (HubSpot).

In today’s social media landscape, audiences want content that educates, entertains, or inspires, not just a sales pitch. Creating the wrong type of content is more than a missed opportunity; it’s lost trust, lower engagement, and slower growth.

Entertaining Content

Humor, behind-the-scenes moments, or relatable stories humanize your brand. Audiences remember and share content that makes them feel something. TikTok, Instagram Reels, and Threads thrive on entertaining short-form videos that combine fun with subtle brand messaging.

A 2025 SproutSocial survey found that 68% of small business owners feel “overwhelmed” by content creation.(SproutSocial)

This isn’t just stress, it’s lost opportunity. Inconsistent or low-quality content can lead to fewer followers, reduced engagement, and lost potential customers.

Inspirational Content

Stories of success, customer transformations, or motivational posts inspire your audience and connect emotionally. These posts can encourage sharing and create a sense of community around your brand.

Promotional Content

While purely promotional content shouldn’t dominate your feed, strategically showcasing products, services, or special offers is necessary to drive conversions. Pairing promotions with educational, entertaining, or inspirational posts increases engagement while maintaining trust. (HubSpot)

Simple Mistakes to Avoid

• Posting only promotional content

• Ignoring audience feedback or analytics

• Overloading your feed with too many posts at once

• Failing to repurpose content across platforms

  
  

Small adjustments in strategy can dramatically improve results.

By following these content best practices moving into 2026, or partnering with the Common Sense Marketing Team, your social media can transform from a time-consuming task into a powerful engine for attracting customers, growing engagement, and building meaningful connections with your audience.

No nonsense. Just common sense.

How CSM Helps You Post Content That Maximizes Your Brand Voice

Creating the right mix of content doesn’t have to be stressful. At Common Sense Marketing, we take care of it all:

• Content Strategy: Planning the right balance of educational, entertaining, inspirational, and promotional posts tailored to your audience.

• Content Creation: Producing posts, stories, and short-form videos with polished visuals and messaging that resonates.

• Scheduling and Optimization: Posting at the best times for engagement and continuously refining your strategy based on results.

Think of it as having a social media marketing team in your pocket: you focus on running your business while we make sure every post is purposeful, engaging, and designed around your unique brand voice.

Understanding Posting Formats for  Engagement

• Short-form videos (Instagram Reels, TikTok, Threads) for quick tutorials, humor, or behind-the-scenes looks.

• Carousel posts for educational content, step-by-step guides, or storytelling.

• Infographics and visuals for statistics, tips, or comparison charts.

• Stories and ephemeral content to create daily engagement and FOMO for promotions.
  
  

Pairing the right formats with the right type of content ensures maximum reach and stronger engagement.

Final Takeaway: Post Smarter, Not Harder

The content you post defines how customers perceive your brand. Posting consistently, strategically, and with a mix of educational, entertaining, inspirational, and promotional content is key to attracting and retaining followers in 2026.

With Common Sense Marketing, content strategy, creation, and posting are handled for you, so you can focus on growing your business while your social media attracts the right customers.

"A fresh look without changing who we are."

Natalie S.

★★★★★

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